Silent Opus | 2022
Silent Opus is a new modern jewelry brand with soul, designed to reinforce a deeper connection to ourselves and the world around us.
Creative project management, copywriting and brand marketing support.
Key Contributions
Led the brand launch across content, marketing, website, and operations
Managed our freelance copywriter, growth marketer, and designers
Supported brand messaging and positioning
Produced all photo and video content
Photography by Hannah Thornhill (above).
Brand Identity & Web Development
Hands-on project management, brand strategy, and marketing for the start-up. Created brand processes, workflows and user journeys for operational success and customer satisfaction.
Brand identity guidelines
Copywriting
Email Transactional Emails and Automation
E-Commerce Set-up and Management
Photo Production & Project Management
A selection of work from photoshoots for the brand launch. I produced all content from pre- and post- production — model casting, budgets, shot lists, retouching and web optimization, working closely with Vanessa Stofenmacher (Founder, Creative Director) and Rachel Hinman (Art Director).
Modeled Editorial
Modeled Ecommerce
Product Lifestyle
Photography: Hannah Thornhill, Rachel Hinman, Robby Mueller, and Trisha Weiss.
Videography: Andrew Salama
Models: Tre'Nae Bynum, Valentina Cy, Zoe Council, Tina Bright, Blair Mahya Quiñones, Sierra Caravarin
HMU: Jamie Keller
Styling: Patricia Lagmay
