A Link Jewelry | 2023
Brand evolution management for the high jeweler’s industry tradeshow exhibition.
For 114 years, ALink has strived to create jewelry that has the relevance, style, grace, and grandeur of New York City. Our team was tasked with creating an evolved brand presence across retail and a (new) digital channel. This was introduced at the industry-wide 2023 Luxury tradeshow at the Venetian Hotel, Las Vegas.
Key Contributions
Creative direction and production
Project management for 360° digital and retail presence
Booth design consultations
Updated website for the tradeshow
Branded card design to gift retailers
Photography by Nicholas Duers
Campaign Photography
Direction and production for all high-resolution photography needed for the tradeshow booth, website, social, and retailer catalogs.
Photography: Nicholas Duers, Dave Barowsky Photography, White Pig Studio
Creative direction: in collaboration with Kate Skolas
Website
Splash page design in time for the luxury tradeshow.
Concept
Copy
Design / Wireframes
Prototyping
Development & QA
Creative direction and design with Kate Skolas
Tradeshow Booth
Consulting and execution of:
Branded card
Booth graphics
Booth layout
Booth carpet, displays, overall look and feel
