Penny Preville

Full-suite brand refreshment for the perennial jewelry brand — today, tomorrow, forever

Marked by femininity, luxury, and an eye for intricate detail, Penny Preville is designed for women by women. From milgrain to engraving and hand-crafted accents, they meticulously design for distinction.

Key Contributions

Managed holistic brand refreshment: strategy, mission, values and tone, distilled across web, copy, design, ads, email and physical spaces

Produced e-commerce, bespoke product, lifestyle and editorial photoshoots

Created photo retouching and web optimization workflow

Project managed the site redesign, collaborating closely with a team of designers and engineers

Fostered close relationship with the Founder and Sales Director on brand creative, PR and tradeshow requests

Photography by Joel Stans, Michelle Monique and Angelo Sgambati