Juliette Maison | 2022
Brand development for jewelry that celebrates who you are, where you’ve been, and the people in your life who are along for the ride.
Juliette Maison’s customized collection of gemstones, diamonds, and pearl jewelry collection is designed to cherish your unforgettable moments and honor the people who’ve helped you become ‘you’ along the way.
Key Contributions
Led the brand launch across content, marketing, website, and operations
Managed the landing page design, web assets and e-commerce set-up
Direct liaison between our agency team and Jareds team (private-labeled)
Supported brand messaging and positioning by writing all product descriptions and web copy
Produced all photo and video content
Photography by Jason Renaud, styling & direction by Kate Skolas and myself (above).
Photo Production & Project Management
A selection of work from photoshoots for the brand launch, in collaboration with Jareds, a nationwide jewelry supplier. I produced all content from pre- and post- production — model casting, budgets, shot lists, retouching and web optimization, working closely with Rachel Hinman (creative director) and Kate Skolas (art director).
Modeled Editorial
Modeled Ecommerce
Product Lifestyle
Photography: Karla Ticas, Jason Renaud
Videography: Andrew Salama
Models: Jessica Le Bleis
HMU: Jamie Keller
Web Development
Juliette Maison is a private-label brand for Jareds.com.
My main task as a Creative Project Manager was to lead the design and content handoff of the brand’s main landing page for the brand on the Jareds’s site. This involved:
Leading web design phases
Content buckets
Page layout
Homepage copy
SEO + product descriptions
Product meta-tags and 3rd party app integrations
Collection banners