SkinTē | 2020
Project management, content strategy, and email design for the sparkling collagen soda brand.
A sparkling wellness soda brand founded by three women, made with consciously sourced collagen, premium teas, and super-herbs that benefit skin, mood & immunity. Sold in Sprouts, Erewhon and speciality grocers nationwide.
Key Contributions
Led email marketing concepts, design, and strategy during the pandemic
Directed the 2020 30-Day TēTox Challenge Campaign, resulting in +140% revenue YoY
Creative direction for campaign photography
Photography by Trisha Weiss
30-Day Wellness Challenge Campaign
Tasked with revamping their annual 30-Day Tētox challenge across email and blog. Worked with the photographer and Marketing Director to conceptualize and manage shot list of creative for the campaign. Placed orders went up by 140% from 2020 to 2019.
Photography: Trisha Weiss
Email Content
Reworked email flows as well as 3+ weekly campaign emails driving sales during the pandemic. More emails can be found here.
Concept
Segmentation Strategy
Copy
Design
Reporting