White Space Jewelry | 2020
Project management and email marketing for the elegant and badass jewelry line
A graduate of Parsons School of Design, founder Khadijah Fulton explores the marriage of daring dichotomies—earthy and modern, streamlined and textured, restrained and sexy, delicate and strong.
Key Contributions
Project management for brand campaigns during the pandemic
Refreshed email marketing flows and campaigns
Site journal content creation and layouts
Photography courtesy of WHITE/SPACE Jewelry
Project Management and Email Automation
In partnership with the founder Khadijah, we created a comprehensive email audit, strategy, and content creation process for email marketing.
Project management process
Content calendar and strategic segmentation
Automated welcome flow, abandoned cart, and win-back series with over 10+ emails
Email setup in Klaviyo
Campaign email templates
UTM parameter set-up
Gif creation
